I work in content marketing for my day job and have been reading lately about a concept known as ‘content shock’, a phrase coined by Mark Schaefer. It refers to ‘the intersection of finite content consumption and rising content availability.’

It got me thinking about how this may apply to flash fiction. Its popularity has grown massively across the world in recent years. As more people write flash and post it to their blogs, submit to zines, competitions and websites, so readers’ capacity to consume stays the same. In other words, more stories, but the same amount of free time for reading.

The result of this is that it’s only going to get harder to grab people’s attention. And just like the digital marketing world, it’s likely to be those with the biggest reputations, publishing deals and available time that are the most successful. There’s nothing wrong with that of course, but what fate awaits a relative newcomer?

Learning about ‘content shock’ in my day job has made me rethink my approach to writing.

My plan? Deploy a 10x content mindset (thanks to the awesome Rand Fishkin).

I’m generally short on time when it comes to writing, but rather than ‘churn out’ stories regularly to have something to submit to a magazine or contest, I’m going to take more care with them and put the principles of 10x content to use.

And I’ll try to create work that’s remarkable, memorable and stands out for all the right reasons in amongst a world of incredibly talented writers.



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